“Load in and Find out”– Analyzing the Potential of Text Mining Application within Literature Reviews in the Field of B2B Marketing
- Publikations-Art
- Poster
- Autoren
- Schmidt, N./Voeth, M.
- Erscheinungsjahr
- 2013
- Tagungsname
- 42nd European Marketing Academy Conference (EMAC)
- Tagungsort
- Istanbul (Turkey)
- Tagungsdatum
- 2013