Are influential buying center members really important for industrial purchase decisions? Further insights into buying center decision-making.
- Publikations-Art
- Kongressbeitrag
- Autoren
- Herbst, U./Voeth, M./Knöpfle, T.
- Erscheinungsjahr
- 2014
- Veröffentlicht in
- Proceedings of the 43rd European Marketing Association Conference, Valencia 2014
- Tagungsname
- 43rd European Marketing Association Conference
- Tagungsort
- Valencia
- Tagungsdatum
- 3. - 6. Juni 2014