Measuring and managing customer-based brand equity in household decision making
- Publikations-Art
- Poster
- Autoren
- Herbst, U./Schmidt, N./Austen, V.
- Erscheinungsjahr
- 2012
- Tagungsname
- 41st European Marketing Academy Conference (EMAC)
- Tagungsort
- Lissabon (Portugal)
- Tagungsdatum
- 2012