Negotiations - a Blank Spot in Marketing Eudcation? An empirical Analysis of Negotiation Teaching
- Publikations-Art
- Kongressbeitrag
- Autoren
- Voeth, M./Herbst, U./Lenzing, A./Stief, S.
- Erscheinungsjahr
- 2015
- Tagungsname
- Proceedings of the 44th European Marketing Academy Conference (EMAC 2015)
- Tagungsort
- Leuven