Tracing the methods – Assessing the evolution of the past 15 years of empirical B-to-B marketing research
- Publikations-Art
- Kongressbeitrag
- Autoren
- Voeth, M./Herbst, U./Kemmerling, B. C./Schmidt, N.
- Erscheinungsjahr
- 2013
- Veröffentlicht in
- Proceedings of the 6th International Conference on Business Market Management
- Tagungsname
- 6th International Conference on Business Market Management
- Tagungsort
- Bamberg (Germany)
- Tagungsdatum
- 2013