"Who calls the shots now?" - Analyzing the impact of recent developments on gender roles in the household decision-making
- Publikations-Art
- Poster
- Autoren
- Schmidt, N./Voeth, M.
- Erscheinungsjahr
- 2014
- Veröffentlicht in
- Proceedings of the 43rd European Marketing Association Conference
- Tagungsname
- 43rd European Marketing Association Conference (EMAC)
- Tagungsort
- Valencia (Spain)