Why Some People Don't Ask: Exploring Factors that Effect Buyers' Propensitiy to Negotiate
- Publikations-Art
- Poster
- Autoren
- Meister, C./Voeth, M.
- Erscheinungsjahr
- 2013
- Veröffentlicht in
- Poster presented at the 42nd European Marketing Association Conference
- Tagungsort
- Istanbul
- Tagungsdatum
- June 2013